Article: How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing And The Psychology Of Selling - Part 2
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How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing And The Psychology Of Selling - Part 2
Could buying popcorn in a theatre be a 'conditioned' response? Could it be that people are 'trained' to believe that movies and popcorn go 'hand in hand' - and that one without the other is...."incomplete?" And, therefore, price is just not an issue at all?
What a powerful place to be as a marketer, wouldn't you agree?
Of course, there are some customers who fall in the above group yet still aren't completely happy with the experience. They still end up buying the popcorn because the desire to have popcorn with their movie outweighs the pain of having to pay the higher price.
Here are more answers that I received...
"It is marketed as all part of the movie going experience! And they've got a captive audience - you can't get it in ...
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