Article: Keep Your Customer in the Crosshairs of Your Ads
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Keep Your Customer in the Crosshairs of Your Ads
Communicating benefits and results is the cornerstone of effective advertising. This article explains ways to communicate your benefits more effectively and remain highly focused on your customer.
Have you ever noticed that despite all that's been written and said about selling benefits, not features, many if not most ads are not sufficiently focused on the customer. That's a shame, because a strong customer focus is the number 1 technique for making ads and promotions profitable.
Take a quick look at your ads. Do they effectively communicate the added benefit or result that your customer will enjoy by giving you their business?
Do your headlines project a strong, unique benefit? Does the content of your ad explain the reasons why YOU are the ...
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