Article: What Not To Display On Display Signs
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What Not To Display On Display Signs
If you are promoting a product and you are doing some advertising with displays, don?t allow for your customer to know everything. Otherwise, they won?t have a reason to call you, or come visit you.
For instance, when I was working in the banking industry, we displayed our rates on a fancy looking board in the middle of our main lobby.
Customers would come in, take care of their business, glance at the rate board, and walk out the door.
Than one day, some genius decided to take the rate board down, forcing the customer to come into an associate?s office, have a seat, and verbally ask for the rates.
This gave the sales associate an opportunity to sit down with the customer, discuss rates one on one, and also have the opportunity to...
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