Article: Corporate Branding ? Don?t Forget Your CDs!
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Corporate Branding ? Don?t Forget Your CDs!
Companies have been branding their collateral materials such as letterhead, envelopes, business cards, etc. for years. In fact, we often identify a company by its familiar logo or special color scheme. Branding works!! At the same time, many companies send customers and vendors large files, proposals and presentations on CD-Rs. Since CD-Rs have become the ?new and more efficient? way of exchanging important information, it would seem that more companies would find it valuable to brand their CD-Rs also.
Most CD-Rs purchased by businesses come from retail office supply stores. These generic CDs usually have the logo of the retail store or disc manufacturer printed on the label. So why promote the store that sells the media? Companies are missing an excellent opportunity to bra...
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