Article: Wise Man Marketing
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Wise Man Marketing
It?s a sunny morning and you?re sitting in your office. With a cup of hot coffee by your side and memories of your last holiday still fresh in your mind, even if you say so yourself, today at least, life is sweet.
You take a sip of new blend coffee and then feel a rush of cool air and a movement catches the corner of your eye. As if from nowhere there is now an impeccably dressed stranger sitting in the chair opposite. Sure you're surprised; you didn?t hear anyone knock and just as you are about to say something he begins in a calm and measured voice.
?Here's the deal?
?I am going to advertise your product on a billboard at the busiest junctions in every city of the world.'
?I will tell you how many people see this advertisement a...
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