Article: Store Discount Cards
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Store Discount Cards
Ever wonder why stores really offer a discount card instead of just a sale? Loyalty?? Whatever name they put on them. One store calls it "Preferred". Makes me feel just so special (not). Funny how I never get "Preferred" treatment over someone that doesn't have a card! Maybe an exclusive checkout lines for those of us to whom the store has granted the privilege of a card. So many times, I have been stuck waiting at checkout behind someone that does not have a card. :(
Where is what I believe happens: So what does the store get in return for giving you a discount? Answer: Money! Hard to believe that the store can make lots of money by giving you discount!
How? Answer: They sell the information about what you purchased to marketing research companies. Yes, sever...
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