Article: Anatomy Of A Reciprocal Linking Campaign
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Anatomy Of A Reciprocal Linking Campaign
Reciprocal linking means forming partnerships with other sites who place a link from their Web pages to yours. You then give them a similar link in return.
When you look for people to swap links with, make sure that you don't reduce the quality or content of your own site. You don't want users to click straight through without reading your content; you want them to take action on your own site rather than have them leave empty handed.
One way to stop them from running away too quickly is to create a "Webmasters Resource Page" and link to that page from your homepage. This doesn't take away from the content on your homepage and the links are just one click away rather than being buried deep within the site, giving value to your partners.
In any c...
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