Article: Copywriting 101: The Exclamation Point, Friend Or Foe?
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Copywriting 101: The Exclamation Point, Friend Or Foe?
My name is Ann and I'm a grammar geek. There, it's out and I'm relieved. Does this mean my writing is perfect and consistently conforms to grammar rules? Heck, no. It does mean that I spend hours perseverating about serial commas, dangling participles, and feeling guilty if I end a sentence with a preposition. I worry endlessly about what I call the PowerPointification of America (i.e., the trend toward writing short chunks of information in bullet points - which, incidentally, is what sells). I can't bring myself to use abbreviations in e-mail or instant messages. I don't use emoticons. I can't help it. For better or worse, I'm a word nerd.
In my technical writing world, I get paid to think about these things. I must stay on top of instructional design trends, write to suit...
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