Article: Penury Perpetuates Poverty
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Penury Perpetuates Poverty
So - you might just believe I hide behind computers creating and updating my websites and researching potential markets. Well, I love to spend time "in the street" - "under fire" - where the "action is." As a copywriter wannabe, I talk to many people on the street as well as business owners. As a "hands-on" direct marketer, I pass out a lot of publicity pieces - and get a lot of feedback.
Recently, I spoke with the manager of a very "posh" restaurant. The publicity pieces they were distributing to the general public reminded me of the bad olde days prior to computers, where everything was "cut and paste" by hand. This was perhaps the worst PR piece I'd ever seen. It was even printed on the cheapest colored paper, which fades after 30 minutes exposure to the sunshine. Yet the...
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