Article: Sell Yourself, As Well As Your Product
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Sell Yourself, As Well As Your Product
When selling a product to a consumer, one of the things we tend to overlook, is that it is as equally important to sell ourselves.
A consumer wants to know that the person behind the product believes in what they are saying, and they want to be convinced that the person making the presentation would use this product themselves.
Not to long ago, I went to get my oil changed at one of those fifteen minute quick lubes you might find along a major highway.
I watched the mechanic as he pulled my car into the bay and began to prep my car for the oil change.
Not long after I had begun reading my magazine, the mechanic came into the waiting area, and asked me to step outside so he could go over a few things in reference to my car.
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