Article: AOL Gives Up The Ghost
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AOL Gives Up The Ghost
The company that dominated dial-up Internet use is coming to grip with the future. As broadband use increases dramatically, AOL has watched subscriptions decline and advertising dollars move to Google, Yahoo and MSN. Facing approaching irrelevance, AOL has decided to act.
AOL Reinvents
In an effort to compete, AOL is reinventing itself as an open use portal. To date, AOL has always restricted use of its portal to subscribers. No longer. AOL is beta testing a portal that makes services and content available to everyone. If all goes well, the company will launch the service this month.
AOL?s Motivation
The growth of broadband use has correlated to the decline of AOL. It is estimated that as many as 20 percent of subscribers have lef...
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