Article: How To Take Advantage Of The New Google Adwords Changes
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How To Take Advantage Of The New Google Adwords Changes
On Friday, July 15th all Google advertisers got the email message entitled ?Google AdWords(TM) Announcement: Keyword Evaluation Changes?. Now, I don?t know about you, but whenever I get a message from Google concerning Adwords, everything else seems to take a backseat.
So we?ve decided to give you a heads up on what you can be expecting in the future, how you can expect these new changes to effect your advertising efforts, and what you should be doing to make sure that you can compete after they?ve been implemented.
First, here is a brief summary of the changes so you understand what exactly is going on:
1.Keywords will simply be active or inactive, instead of Normal, in trial, on hold, disabled.
2.There will be a minimum bid for ...
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