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Article: Public Relations: The Fundamental Premise

Public Relations: The Fundamental Premise

It seems difficult to believe at the dawn of the 21st Century, that there exists a major discipline with so many diverse, partial, incomplete and limited interpretations of its mission. Here, just a sampling of professional opinion on what public relations is all about:

? talking to the media on behalf of a client.

? selling a product, service or idea.

? reputation management.

? engineering of perception

? doing good and getting credit for it.

? attracting credit to an organization for doing good and limiting the downside when it does bad

While there is an element of truth in such definitions, most zero in on only part of what public relations is capable of doing, kind of a halfway fundamental premise....

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Public Relations: The Fundamental Premise
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Article: Public Relations: The Fundamental Premise

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Public Relations: The Fundamental Premise
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