Article: Retailers, You And Manufacturers
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Retailers, You And Manufacturers
OK! This brief may go little off the mark of what business is trying to do to you. How nice
things would be if as a business we could rely strictly on "tell a friend" referrals and internet
sales. I have been asked many times why our company's product is not in stores [yet]. It is
not due to lack of trying. There are many things involved in dealing with retailers that most
people are unaware of.
First, the big "Catch 22". Stores want to see large volume of sales before they will consider
putting a product on the shelf. In other words, they want proof that a product move off their
shelf. The "Catch 22": how do show them large sales when the product is not in a store?
How large is large? In the good old days, a mom and pop store...
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