Article: The ?Better Product? Fallacy
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The ?Better Product? Fallacy
Another fallacy ingrained in the minds of most marketing managers is the belief that the better product will win the marketing battle.
Behind the thinking of many marketing managers is the thought that ?truth will out.?
In other words, if you have the ?facts? on your side, it?s only necessary to find a good advertising agency who can communicate those facts to the prospect and a good sales force that can close the sale.
We call this approach ?inside-out thinking?- that somehow the advertising agency or the sales force can take the truth, as the company knows it, and use this truth to clear up the misconceptions that reside inside the mind of the prospect.
Don?t be fooled. Misconceptions cannot easily be changed by an advertising o...
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