Article: What Kind Of PR Makes Sense?
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What Kind Of PR Makes Sense?
For business, non-profit and association managers, is it
publicity that delivers newspaper and talk show mentions
backed up by colorful brochures and videos, combined
with special events that attract a lot of people?
Or could your business, non-profit or association PR dollar
be better spent on public relations activity that creates
behavior change among your key outside audiences that
leads directly to achieving your managerial objectives? And
does so by persuading your most important outside
audiences to your way of thinking, then moves them to take
actions that help your department, division or subsidiary
succeed?
What we?re talking about is the kind of PR that lets you
do something positive about the behaviors of those exte...
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