Article: Writing For People And Search Engines
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Writing For People And Search Engines
Writing for the search engines is much different than writing in any other medium. Search engines are finicky, but they love text, so you're talking thier language. When writing your web content, it's important to to keep the following three things in mind.
1. What You Want the Reader to Do: While writing your content, keep the overall objective of the page in view. Think about what you want the reader to do. Do you want them to sign up for something? Click to another page? Buy something? Visit your store? Download an e-book? Whatever it is you want them to do, keep that in mind as you write.
2. Search Engine Optimization: Remember the search engines as you write too. Usually it's better to do a quick draft without thinking of the search engines first, then la...
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