Article: PPC Advertising Explained
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PPC Advertising Explained
Advertising on the Internet has always been a bit of a minefield for people being new to online advertising. Banner advertising, text link advertising, CPM, CPA, PPC, email advertising, SPAM - finding the way through this minefield can be very confusing and expensive if the advertiser does not what he is doing. When Pay-Per-Click advertising entered the market the advertisers gained a big piece of control.
With Pay Per Click advertising, the advertiser remains in control of the advertising campaign. He is able to target the audience and to set his own price per click (pay per click). Most PPC Advertising Networks provide the platform to specify the target audience by geographic location and topic or industry. The advertising networks have websites of publishers lined up wher...
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