Article: The ?Better People? Fallacy
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The ?Better People? Fallacy
It?s easy enough to convince your own staff that better people will prevail, even against the odds. It?s what they want to hear. And surely in a marketing war quality is a factor as well as quantity.
It is, but superiority of force is such an overwhelming advantage that it overcomes most quality differences.
We have no doubt that the poorest team in the National Football League could consistently beat the best team in the NFL if it could field 12 men against the opposition?s 11.
In business, where the teams are much larger, your ability to amass a quality difference is much more difficult.
The clear-thinking marketing manager won?t confuse the pep talk at a sales rally with the reality of the marketing area. A good general nev...
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