Article: Writing The Book On Great Customer Service
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Writing The Book On Great Customer Service
Q: One of the big chain bookstores recently opened up near my small book store. Already I can see my business starting to decline. Is there anything I can do to compete with the bigger store or should I just accept the inevitable?
-- Peter Q.
A: A wise man once said, "The inevitable is never a sure thing."
Don't be so quick to close the book on your business, Peter. You probably can't compete with the superstore on volume of inventory or on price, but there are other things you can do to help keep the customers coming in your door. One of the best ways to ensure customer loyalty is to offer superior customer service.
It's funny that you're a bookseller. Let me tell you about my last visit to one of the big chain bookstores just a few week...
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