Article: Small Business Pricing: Setting A Price For Your Product / Service
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Small Business Pricing: Setting A Price For Your Product / Service
The importance of pricing can not be underestimated as incorrect pricing can often result in the failure of a business. New businesses often make the mistake of either charging too little or too much for their product or service. So to help you avoid making one of these mistakes, the following section will outline some of the guiding principles of price determination. Price is a key part of marketing. Setting prices is called pricing.
Pricing means more than how much you charge. Smart customers look beyond pricing when considering a purchase. Price is important but so are delivery times, guarantees, customer support and quality to name a few.
Small and home based businesses can - in many cases - do a better job than "big businesses" in some of these areas. You...
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