Article: Postcard Marketing Done Right
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Postcard Marketing Done Right
Say it with a post card. A well designed, colorful, high impact postcard in the mail box of your prospect is your best ticket to a new customer. For your existing customer, a marketing campaign which includes frequent post cards is the perfect start to new sales - this is one of the key small business marketing strategies.
For the recipient:
? You don't have to open a post card!
? You see it right away, the bright picture is not hidden from view by an envelope.
? The message leaps right out and you can't ignore it or throw it in the trash unopened (the fate of many bulk mail pieces).
For the marketer:
? Save money. You can mail a post card 1st class for less than the cheapest letter rate.
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