Article: Marry Your Marketing Plan
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Marry Your Marketing Plan
Make a vow to keep up your marketing schedule in good times and not so good times.
I have said it time and time again that marketing, no matter what type you choose, is a building process. Here is the whole thing summed up in one situation:
Assume for a moment that you had never heard of this thing called "Cola". You go to your mailbox and get your mail only to find a postcard that says "New Fizzy Drink! You'll Love It! A Taste Like Nothing You
Have Had Before!" You might run right out and try it, but more than likely, not. Most people won't.
So you get a second postcard.
Still you do nothing.
Then you are talking to you?re a friend from across town who says "Hey, have you tried this Cola thing?" It turns out...
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