Article: META Tags Explained And How To Use Them For Ranking
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META Tags Explained And How To Use Them For Ranking
The META tags are used to provide extra information about a web page. There was once a time where a good search engine ranking could be achieved by simply changing the value of the META tags. However these days are long gone. Nowadays the META Tags are decreasing in importance in the eyes of the search engines who are using more sophisticated methods of ranking pages (namely link popularity, optimized anchor text).
There are many different types of META tags but the one that can affect ranking are the Keywords META tag and the Description META tag.
Keywords META tag:
This tag contains keywords relevant to a page. In the past search engines referenced this to determine how to rank a particular page. However many people started to abuse this and s...
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