Article: Small Business Marketing And Advertising: Branding vs. Direct Response
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Small Business Marketing And Advertising: Branding vs. Direct Response
Too often, small business advertising and marketing campaigns prioritize branding at the expense of direct response--i.e., actually getting leads and/or sales right now. That is almost always a foolish and even dangerous proposition.
Small Business Branding Advertising and Marketing an Oxymoron?
Unless you're a ubiquitous consumer products company, the value of branding is far, far less than the value of direct response. What good is impressing someone with your brand if he or she never comes into contact with your business again? Why would they come into contact with your business again if you haven?t gotten a direct response?
Branding is essential for Coca Cola and Microsoft and all the other consumer giants because they don't need direct resp...
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