Article: SEO Web Content: Good Writing, Good Business
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SEO Web Content: Good Writing, Good Business
There's a deadly myth about search engine optimization and writing for the web: that good SEO and good writing don't go together.
As a website copywriter, I hear this myth repeated back to me all the time by new clients and prospects. "Don't bother search-engine-optimizing the content," they say. "Just make sure it is well written and the keywords will flow naturally into the content." Or, they repeat the words of so many self-styled gurus: "don?t write for the search engines, write for the people who will be reading what you write."
If you're one of the people who believe there's a conflict of interest between search engines and humans, you're operating under two misconceptions:
* Misconception 1: you know more about what people want to read on...
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