Article: Customer Retention With A Personal Touch
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Customer Retention With A Personal Touch
Personal contact with customers is a crucial element in the success of any new business ? and it?s one of the most common casualties of growth. As a company grows, the president tends to fade away into his or her office. That can lead to loss of leverage right at the point when a company is starting to take off and needs it most.
The danger is that the company can become just another faceless entity that the customer deals with every day. This danger increases in this era of reliance on computers to handle communications with customers. Think about instituting a policy of sending a personal thank-you note to each customer. It?s not that difficult to do if you stick with it. Just sit down one evening per week and work through your list of customer contacts from the prev...
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