Article: Get More Than Just "A Presence" On The Internet
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Get More Than Just "A Presence" On The Internet
The water purification salesman had been talking to us for what seemed like hours. During a lull in his monologue, I asked if he had a website.
"Yes. In fact, we are the only independent distributors of this product who does," he proudly beamed.
"So you get a lot of leads from the website, then?" I asked.
"No, actually I don't think we've gotten a single lead from it," he replied.
"Then why do you have a website?" I wanted to know.
"To have a presence on the Internet."
A few days later, our home inspector was giving us an update on the state of our house. We had bought it a few years earlier in winter, when snow was on the ground and on the roof, and we thought an update would be a worthwhile inves...
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