Article: Finding Weakness In The Competitor Strength.
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Finding Weakness In The Competitor Strength.
?The most perfectly designed package in use.?
Above statement was made by Raymond Loewy on the six and half -ounce bottle of coca-cola folks in Atlanta (coca-cola base) obviously felt that the coke bottle was there greatest strength. They used that in every add and even trade marked it.
But every strength has a inherent weakness Guerrilla marketer know that.
It was mix of Economic situation and shrewd use of Guerilla tactics in early thirties, which help the minnows of cola war raise their head above the water line. In the great depression, cash was scantly available.
Pepsi cola?s key marketing approach was the 12- ounce bottle that would sell for same nicked that would buy only six and half ounce of coca-cola. It was a brilliant ...
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