Article: The Seven Vital Steps You Must Know To Ensure Direct Mail Success
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The Seven Vital Steps You Must Know To Ensure Direct Mail Success
1. Your Most Valuable Asset
A mailing list of valued customers is the single most important asset you have. Loyal customers will spend an average of five times more in your business than new customers. Plus it costs ten times more to acquire a new customer.
When choosing a mailing list, first identify your best customer. What is their age, income level, and geography?
Then identify your "perfect" customer. Select mailing lists which match your perfect customer profile.
If you're selling business to business, select the type of business, number of employees and geography, then tailor your message to this audience.
2. The Three Most Effective Words
Copy is the persuasive argument that sells your product...
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