Article: Managing Your Home Based Online Business ? 4
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Managing Your Home Based Online Business ? 4
Working at home in a business on your own, and having responsibility for managing yourself and all the specialist functions of the business, has been my theme for the last 3 articles in this series.
One of the most important departments in any company is the marketing department. That particular ?specialist? function is one that is critical to any business, small or large, online or offline. Now you are working alone in your own internet business, you are the one who has to know:
· what internet marketing options are open to you;
· how to select which ways to promote your business and website;
· how you will budget for your advertising and other internet promotions;
· how you will monitor the success of your differe...
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