Article: Major Gifts: How To Get More Of Them For Your Nonprofit
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Major Gifts: How To Get More Of Them For Your Nonprofit
Many nonprofit organizations focus their attention on annual giving programs, such as, direct mail and special events. Yet neglect setting up an effective major gift program, or if they have a major gift solicitation program they fail to effectively implement it to it?s full potential. If you are currently focusing on annual giving, then you are not getting all the funding you could get from an effective major gift program, and you are making a big mistake.
Because an ongoing and effective major gift solicitation program can, and will produce a very large block of capital for your nonprofit organization on a regular basis. And such a program can give your organization these funds with a relatively small investment of time and money being needed, as compared to the return you...
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