Article: They Should Have Seen It Coming
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They Should Have Seen It Coming
A comedian once showed a newspaper to his audience. The headline read, "1-800 Astrology Business Goes Under: They Should Have Seen It Coming." Everyone laughed, including me. We chuckled at the irony of a real contradiction here. If such a business could provide the service they claim, then its owners should have succeeded where other businesses failed. In fact, if they really knew the future, they likely wouldn't bother with this business at all. They would simply raid the stock market with a perfect investing record. We all somewhat instinctively know this, even those of us who have never had the occasion to sit and think it through carefully.
But this pseudo-science has another problem that concerns us. It's adherents who create the garden-variety horoscope columns (found...
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