Article: A Landing Page Is Not An Order Page (And Why It Matters)
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A Landing Page Is Not An Order Page (And Why It Matters)
To explain my point I need to first confuse the issue a bit (you?ll see why): While a landing page is not an order page, it can, and in many cases should, contain the order form.
So what is the difference? Is this just a question of semantics? Actually, there is a big difference and it can have a big effect on your conversion rate. Generally, the order page is another page on your website. As such, it will have links to other parts of your site. Since someone who comes to the order or signup page often comes from other parts of your site, and has looked at descriptions of your products and service, you can assume they are ready to buy or sign up. When that is the case, there is little need to go into much sell, if any, before getting to the form prospects need to fill out.
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