Article: Relevancy - The New Black For Online Marketing?
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Relevancy - The New Black For Online Marketing?
Information Overload
With information overload rapidly killing traditional forms of online advertising - today the key to effective marketing is relevancy.
Smaller businesses with a niche or limited product range are more often than not focused by default but for the larger company with a diverse product range the ?all things to all men? approach to advertising is becoming less and less effective.
Monthly newsletters may have worked in the past but with the online marketing juggernaut churning out newsletters after newsletter along with countless other marketing material the newsletter is loosing its punch.
With over zealous spam filters and the sheer weight of marketing material it is not enough that a newsletter is well written ...
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