Article: Make Front Page News By Not Inviting The Media
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Make Front Page News By Not Inviting The Media
Not a single reporter showed up at our news event. And we were THRILLED!
Not a single photographer showed up to capture the moment. And we were pleased as punch!
Not a single newspaper knew about the event. And we received front page coverage in every one!
You can make front page news by keeping the media away. But how did we do it? Here is the media relations plan we used:
BACKGROUND: A few years ago, I was working for a politician. In fact, he was a Canadian Member of Parliament (MP). That was about the time that Canada Post decided not to deliver mail to homes in new developments. Instead, new homeowners had to pick up their mail at community "superboxes" near the end of their streets. After laying down big bucks for fancy new ...
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