Article: Branded Email: The Next Generation Of Email
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Branded Email: The Next Generation Of Email
For the past 75 years, almost every form of popular communication has transformed from black and white to color. Newspapers, television, and computers are only a few examples. (Well, some computers went from green and white to color?)
That leaves this question: Why hasn?t everyday email communication done the same? Think about it this way ? your company probably spends quite a bit of money on building brand image. Billboards, newspaper ads, radio ads, jingles, TV commercials, logo creation, business cards, corporate letterhead, and websites are just a few of the places that corporate marketing dollars might be spent. Why leave out one of the most used (if not the most used) form of communication that you have?
Everybody Wants to Brand Their Email
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