Article: Forget SEO ? It?s All About Conversion!
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Forget SEO ? It?s All About Conversion!
Which SEO hat do you wear? Is it white or black? Or perhaps it?s a subtle shade of gray. Well, wherever you are on this spectrum, if you are like 99% of the SEO-fixated webmasters out there, you are doing all you can to get visitors to your site. Where you used to optimize your keywords meta tags, you now worry about anchor text and XML site maps.
So, you finesse your site, schmooze the algorithm du jour and begin to climb the slippery search engine rankings pole. But this is where you have to leave your SEO tricks behind and start thinking conversion.
Whoa there! Conversion? That?s all about making sales on shopping sites. My site?s a forum! I don?t sell anything. What has conversion got to do with me?
Everything, my friend. Everything?.
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