Article: A Coke And A Smile: Should You Sell An Image?
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A Coke And A Smile: Should You Sell An Image?
?Have a Coke and a Smile?
Did reading that make you feel warm and fuzzy?
Did you imagine yourself as one of those happy people in a Coca Cola ad sharing a cool, refreshing Coke and some laughs with friends?
If so, then you?ve just made the Coca Cola people a few more dollars. Not directly, but indirectly ? through branding.
Branding is image building. You can brand a person (yourself), product (soda), or service (dentist). Many large companies use image branding to keep their name in front of consumers and to create a positive image. They hope that when you?re ready to buy their product, you?ll think of them first.
Branding can be very powerful. Just look at this example:
?Ask for . . . the little pur...
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