Article: Organizational Culture And Creative Blocks ? The Similarities
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Organizational Culture And Creative Blocks ? The Similarities
Few Decision makers see the link between creativity and innovation management, as performed by MBA?s in firms, and creative endeavours such as screenwriting. In fact, there are very strong linkages.
The problems that prevent individuals coming up with ideas, writing and then commercialising their screenplays are the very same as the problems that firms face when they attempt to motivate their people to come up with innovative ideas - whether it be innovation of product, process, paradigm or positioning.
The root of the problem can be defined within organizational culture:
A screenwriter sitting at his desk may sit motionless for hours waiting for the big idea. But he suffers from the same symptom as the person sitting in a brainstorming session ...
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