Article: The Business Case For SEO
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The Business Case For SEO
It?s interesting how potential clients have preconceived notions about which aspects of search engine marketing have the most value. In fact, they tend to fall into two camps that are 180° apart. The first camp believes completely in the value of pay-per-click marketing (PPC). It?s easy to understand why. PPC provides immediate and measurable benefits. The ROI of PPC marketing is obvious. This group doesn?t understand why it?s necessary ?to bother? doing SEO. The second camp believes the only way to go is SEO. Clicks are free and the branding benefits of high rankings have been well documented.
The right answer is that they are both valuable. Each has its benefits and when you can afford to, you should implement both.
Pay-per-Click
PPC makes sense if ...
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