Article: It's Not About What You Take From Your Customer
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It's Not About What You Take From Your Customer
Would you like to participate in an experiment?
Just imagine you are a customer and you are looking for a solution to a problem. It might be that you need a new battery for your mobile phone, you may need to learn how to take great photographs with your new digital camera or you might need to find a wedding gift for a friend or relative.
As far as this experiment goes you can choose any problem you like. All I ask is that you go to your favourite search engine and type in a query to seek a solution to your problem. Once you get your search results, click through to a few sites and see how the information is presented.
My prediction is that most web sites that you visit will tell you all about themselves, they will push their products or services...
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