Article: Web Analytics - Getting It Right
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Web Analytics - Getting It Right
Understanding and using web analytics.
In recent years, website marketers were concerned with increasing ?hits? and the ?stickiness? of their sites. They were concerned with increasing page views and the amount of time spent on the site. This is definitely a hold over from the paper based businesses of the past, and has proved to not be of much use in the fast moving internet world.
As a result, hits and views are no longer considered useful metrics for evaluating website success. They simply don?t provide the right kind of information needed by online marketers. Now they look at conversions, drop-out rates, return on investment and revenue per visitor.
Internet marketers of today want to make more money. To do this, they must understand their v...
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