Article: So You've Decided To Hire A Freelance Copywriter - A Guide To The Collaboration Process
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So You've Decided To Hire A Freelance Copywriter - A Guide To The Collaboration Process
Whether you're an executive or a small business owner, chances are you will have to hire a writer somewhere along the line to create your marketing material. Here is some insight into the process, what is expected of you, and how to get the most out of your investment.
But before we start?
All your written background material please! Rather than set up a meeting, the most efficient way to get started is to send all previously written material to your writer. This includes brochures, business plans, press releases, articles, reports and whatever else you can find. The writer will then spend a few days to a week, depending on the assignment, taking a crash course on your business. Much like cramming for finals. Then?
Let the questions begin! (a...
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