Article: Web Copy ? How Much Is Enough?
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Web Copy ? How Much Is Enough?
These days, there?s widespread acceptance that a website is an integral part of the marketing plan of any business. Likewise, it?s commonly accepted that web copy is a vital component of any website. But how much web copy is enough?
The pure volume of information available on the Internet is daunting ? often counterproductive. There are approximately 550 billion documents on the web, and every day another 7 million are added. According to an A.T. Kearney, Network Publishing study (April 2001), workers take so long trying to find information that it costs organizations $750 billion annually!
Yet people continue to use it. Information gathering is the most common use of the Internet (American Express survey, 2000). And it seems work-related searches are amongst ...
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