Article: Successful Websites Don?t Set Out To Sell
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Successful Websites Don?t Set Out To Sell
What are websites? Are they sales tools for vendors and service providers, or are they electronic guidance for potential customers? Put simply, are you selling or are you helping?
Your answer to this question may determine the success of your website. So think carefully?
How we define what a website is all depends on which side of the fence we?re on. I suspect that most ? if not all ? vendors and service providers would say their website is a sales tool. But this is a fundamentally flawed perspective. Adopt this position, and sooner or later you?ll pay for it.
To really understand what a website is for, we need to think about who the Internet serves. It?s tempting to think cynically and argue that it serves commercial interests, but that?s getti...
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