Article: You've Done PR The Hard Way Long Enough
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You've Done PR The Hard Way Long Enough
As a business, non-profit or association manager, let the tacticians handle the special events, brochures and press releases from now on.
You have better things to do. Like demanding the real results you?re entitled to, and for which you?ve paid good money! Results, that is, that will come about when you do something positive about the behaviors of those important external audiences of yours that most affect your operation. In particular, when you persuade those key outside folks to your way of thinking, then help move them to take actions that allow your department, division or subsidiary to succeed. In other words, good public relations can alter individual perception and lead to changed behaviors among key outside audiences. And that can help business, non-profit and asso...
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