Article: CRM -- Turning Customers Into Clients
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CRM -- Turning Customers Into Clients
Estimates that 20 percent of customers account for 80 percent of total revenues in some businesses is a wake-up call! Finding new business a climate like that is expensive, and often unrewarding. As Barry Stamos points out in ?'Best' Customers: More Profitable Relationships? (Email Marketing Newsletter), ?Why spend resources attracting new customers until optimizing the profitability of your client relationships??
More Bang for Your Buck
Customer Relationship Management (CRM) is organizing and maintaining strategic connections with clients and customers to turn that sorry 20/80 stat on its ear.
?Successful CRM is about competing in the relationship dimension? explains Bob Thompson, CEO, CustomerThink Corporation, ?Not as an alternative to having...
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