Article: "Why You?" -- Professional Identity Branding
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"Why You?" -- Professional Identity Branding
You can have first-rate products and services, but if you can't establish the need, communicate the benefits and differentiate yourself from the competition in ways that make people want to do business with you, you?ll forever be selling up hill.
As Robert Krumroy, Identity Branding, Inc. says: ?Branding is about the customer--who has never met you--being able to answer the question: ?Why you??"
Your "Value Proposition?
Your brand can be based in large part on your ?value proposition,? which is what differentiates you from your direct and indirect competition?and, if it?s good enough, will draw people to you.
Your value proposition should be a clear, concise statement of why your business is unique and a better choice. Your mark...
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