Article: Countdown To Success : Twelve Things To Do Twelve Months In Advance
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Countdown To Success : Twelve Things To Do Twelve Months In Advance
When a show?s a year away, it may seem like you have lots of time to get ready. But appearances can be deceiving. Twelve months is not long, especially with all the pre-show planning, training, and preparation you?ve got to do. Here is a checklist of sixteen vital items that need to be done approximately one year before you set up your exhibit:
1. Identify Where The Show Fits In Your Marketing Strategy
Every show has a purpose. Do you want to introduce a new product to a new market? Increase existing services in an existing market? Increase your visibility in a new geographical region? Reinforce existing customer relationships? Knowing what you want to achieve at any given show is vital to your success.
2. Decide Which Products To Focus ...
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